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'Go from There'

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HathiTrust e-books access via ETAS will end on August 10, 2021; public domain access will continue. The American Museum of the Moving Image has examples of television commercials from presidential elections including 1960, 1964, and 1968. The best PDF viewer just got better. View, sign, collaborate on and annotate PDFs with our free Adobe Acrobat Reader. And to easily edit and convert your PDFs into file formats like Excel and Word, try out Acrobat Pro. PDF is a useful format for both personal and business use due to its compact file size and the fact that it's used universally. However, you need to have the right PDF reader installed on your device in order to read them. Here's a list of the top 9 Free PDF Readers on the market. 9 Best PDF Readers for Windows 7/8/8.1/10 1. The best PDF viewer just got better. View, sign, collaborate on and annotate PDFs with our free Adobe Acrobat Reader. And to easily edit and convert your PDFs into file formats like Excel and Word, try out Acrobat Pro.

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There is only one America. No Democratic rivers, no Republican mountains. Just this great land, and all that's possible on it, with a fresh start. Cures we can find, futures we can shape. Work to reward. Dignity to protect. There is so much we can do if we choose to take on problems and not each other. And choose a president who brings out our best. Joe Biden doesn't need everyone in this country to always agree, just to agree with all love this country, and go from there.
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'Go from There,' Biden, 2020

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Original air date: 10/20/20

From Museum of the Moving Image, The Living Room Candidate: Presidential Campaign Commercials 1952-2012.
www.livingroomcandidate.org/commercials/2020/go-from-there (accessed April 24, 2021).

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FEATURED AD: Go from There
In this October presidential campaign ad, Joseph Biden reminds voters that he would be the president for all of America, not just 'red' or 'blue.'

'The idea that you can merchandise candidates for high office like breakfast cereal is the ultimate indignity to the democratic process.'
-Democratic candidate Adlai Stevenson, 1956

'Television is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it.'
-Television producer and Nixon campaign consultant Roger Ailes, 1968

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In a media-saturated environment in which news, opinions, and entertainment surround us all day on our television sets, computers, and cell phones, the television commercial remains the one area where presidential candidates have complete control over their images. Television commercials use all the tools of fiction filmmaking, including script, visuals, editing, and performance, to distill a candidate's major campaign themes into a few powerful images. Ads elicit emotional reactions, inspiring support for a candidate or raising doubts about his opponent. While commercials reflect the styles and techniques of the times in which they were made, the fundamental strategies and messages have tended to remain the same over the years.

The Living Room Candidate contains more than 300 commercials, from every presidential election since 1952, when Madison Avenue advertising executive Rosser Reeves convinced Dwight Eisenhower that short ads played during such popular TV programs as I Love Lucy would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run.

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The 2020 edition of The Living Room Candidate has been made possible in part by the National Endowment for the Humanities: Exploring the human endeavor.